In a content strategy, a content program refers to a specific type of content that is consistent in format and distribution in one or several social media platforms.
This can include a YouTube series, a set if TikTok videos with different parts, a specific type of posts on Instagram for example.
The goal of a content program is systematize your content creation, and provide consistent output that meets your audience expectations.
<aside> 💡 Use this video as a guide to plan your content programs.
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<aside> 👇 Use this catalogue to capture and describe all your content series (programs)
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